Senior Ecommerce Manager – Luxury Womenswear Fashion

ASAP - Ongoing

Central London

Up to £60,000

Permanent

An established international luxury Women’ s fashion brand, recognised for its modern design aesthetic and global customer base, is looking for a commercially focused Senior Ecommerce Manager to lead and grow its digital business. This is a high visibility role with direct impact on business performance. The ideal candidate will be collaborative, entrepreneurial, and enjoy working in a founder-led team environment.

You will take ownership of the ecommerce function across trading, optimisation, and digital performance within a fast-paced and entrepreneurial environment. You will focus on driving online growth while delivering a customer experience aligned with a luxury positioning. The role is full time office based. (Not hybrid)

Key Responsibilities

Own ecommerce KPIs including revenue, conversion rate, and average order value

Utilise Shopify, Google Analytics, and other reporting tools to monitor site performance and define actionable insights

Develop pricing, promotional, and markdown strategies to support both margin and inventory objectives

Partner closely with brand and creative teams to ensure content supports both commercial and brand goals

Lead weekly and monthly trading analysis, using performance data to identify growth opportunities and optimise trading decisions

Manage and continuously improve the Shopify ecommerce platform to deliver a seamless customer journey

Oversee product launches, category management, and onsite merchandising to maximise sell-through

Identify and implement CRO and UX enhancements to improve customer engagement and conversion

Manage external paid media and digital marketing agencies, ensuring strong ROI and performance delivery

Support and oversee junior ecommerce administration and operational tasks where required

About You

4–7+ years’ experience within ecommerce, digital trading, or performance roles, ideally within fashion, luxury, or premium consumer brands

Proven experience driving ecommerce growth and improving online conversion performance

Strong hands-on experience with Shopify and ecommerce operations

Commercially driven with a solid understanding of digital trading, margins, and online growth levers

Confident managing and challenging external agencies to achieve performance targets

Highly analytical, proactive, and comfortable taking ownership

Thrives in agile, lean environments where both strategic thinking and hands-on execution are required